McDonald’s reveals the secrets of his food to return buyer

In order to regain market share, the company McDonald’s is making some efforts to promote regional specialties to answer questions about food production.

Do commercials convince potential consumers and decide whether the alleged problem of revelation?

McDonald begins to worry. Fast food giant has recently published its revenues, which showed a drop in sales in the so-called fast food restaurants at 3.3% for the US only in the last quarter. A net profit fell 29%.

President and Chief Executive Officer, said: “We recognize that we must demonstrate to our customers and the entire internal system McDonald’s that we understand the challenges that are faced, and are taking decisive action to fundamentally change the way our business.”

The company hopes that the resolution of their franchises offer more local delicacies cater to local gourmets and perhaps create increased demand. McDonald takes chorizo ​​burgers in Texas, Hawaii and the Midwest, mozzarella, New York, New Jersey and Connecticut. Further, according to Businessweek, the company plans to sell local delicacies such as taro cakes in Hawaii.

But even more serious step, which decided McDonald - launching a new campaign called “Our food. Your questions” (”Our Food, Your Questions”), in which they promise to answer all the questions people have about food production company. A series of commercials on YouTube tells of how a young boy named Grant Imahara (Grant Imahara) visited various places McDonald says some directors of the company and the company checks the meat plant Cargill.

“We are ready to tell you everything you want to know about our food,” says Rickett Collins (Rickette Collins), Director of Strategic Nutrition McDonald, reassuring Imahara that “there is no possibility of having the pink slime in any of our products.”

Skeptical viewer certainly will wonder why their burgers still looks so beautiful and preserved for so long if they are not present, no fillers.

On the one hand, people can feel the gesture of openness, which demonstrates McDonald’s, however, this step is perfectly demonstrates the desperate desire of the company to re-brand and present itself as a place with healthy food. But it is simply impossible while McDonald’s will continue to do what he does best today - at a fast pace sells a large amount of food for a pittance.

To be honest, all of the video seems serious propaganda. We definitely do not believe. One user expressed well thought his comment: “Just because you made a video with a guy who explains how the alleged meat production occurs in one factory, it will not make your product less doubtful.”

6 November 2014

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