RTR launches TV channel on science and modernization

RTR going early next year to launch a new channel about science. The company “Amedia” already have a design on the theme you want - until now they could not attach to the TV.

As explained today, “Marker,” the deputy general director Dmitry Mednikov RTR, the company is preparing to air a new educational TV channel on science and innovation. Working title - “Science 2.0″. Now is the name of one of the broadcasts on Radio Vesti FM “According Mednikova, the new channel is already in full readiness for the start of work.” Interlocutor “Marker” hopes that a final decision on the establishment of the project will be accepted until the end of the year and he will start in February-March 2011

“In our view,” Science 2.0 “- this is a business project,” - said a representative of RTR. Distribution model, “Science 2.0″ Name of the channel at the time of launch, is likely to change, said a top manager of RTR is the same as in “My Planet” This channel RTR launched in late 2009 Mednikov As noted, the state holding pleased with the progress of the project : now, its audience is 15-20 million people - cable and satellite TV. The annual budget for the project - about $ 10 million, according to Mednikova, financing the new channel resolved, it remains to complete the formalities and to wait for political solutions manual RTR.

The target audience of “Science 2.0″ - 25-54 years, with some of the programs will focus on children. Initially there will be more foreign content, but by mid-2011 the share of own and purchased TV pieces should match.

16 December 2010

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